Instagram Shoppable Reels Feature

Instagram's new shoppable Reels feature: here's how it works. — Instagram’s new shoppable Reels feature: here’s how it works.

Until now, sharing a product in a Reel meant sending people to your link in bio, dropping a link in comments, or hoping they’d go looking. Instagram’s new “Add products” feature changes that. You can now tag products directly in a Reel – up to 30 of them – using your own affiliate links or by searching a brand’s catalogue.

Something to know about disclosure before you use this feature. When you tag products in a Reel, Instagram automatically adds a paid partnership label - you don't have to do anything. It's built in. Your audience sees it, the platform is covered, and so are you. — Something to know about disclosure before you use this feature. When you tag products in a Reel, Instagram automatically adds a paid partnership label – you don’t have to do anything. It’s built in. Your audience sees it, the platform is covered, and so are you.

This matters more than it might seem. Earlier this year, Instagram added "Shop the Look" tags to creator content without asking - linking to lookalike products creators hadn't chosen or endorsed. This feature is a deliberate step in the other direction. You decide what gets tagged, which links you use, and whether you use it at all. — This matters more than it might seem. Earlier this year, Instagram added “Shop the Look” tags to creator content without asking – linking to lookalike products creators hadn’t chosen or endorsed. This feature is a deliberate step in the other direction. You decide what gets tagged, which links you use, and whether you use it at all.

This feature is still in its early stages, so a few things to know. Not every product will be taggable – it depends on whether the brand has registered it in their Meta commerce catalog, which is outside your control. It’s also rolling out gradually across accounts, so you may need to wait a little before it appears for you.

If you're already using affiliate links in your content, this one's worth watching for - it removes a step for your audience and makes your Reels more useful in the process. Save this post for when the feature rolls out to you. — If you’re already using affiliate links in your content, this one’s worth watching for – it removes a step for your audience and makes your Reels more useful in the process. Save this post for when the feature rolls out to you.

Instagram just launched a new feature that lets you tag products directly in your Reels – no link in bio workaround needed. If you’re using affiliate links in your content, this one’s worth understanding before it rolls out to your account.

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Instagram’s New Shoppable Reels Feature