Which Affiliate Network Should I Use?

Choosing an affiliate network doesn’t have to be confusing. You don’t need to sign up to everything — just the platform that best fits your content right now.

Here’s a simple breakdown of the three most popular affiliate networks, plus Amazon, to help you choose where to start.

02 LTK. Best for fashion, beauty, lifestyle, and home creators. + well-known platform, which helps with trust and clicks + built-in social feed, which can increase discovery + great analytics - approval required, which can be difficult and slow - requires posting inside the LTK app to grow - app can be slow or glitchy, especially when creating links on mobile — 02 LTK. Best for fashion, beauty, lifestyle, and home creators. + well-known platform, which helps with trust and clicks + built-in social feed, which can increase discovery + great analytics – approval required, which can be difficult and slow – requires posting inside the LTK app to grow – app can be slow or glitchy, especially when creating links on mobile

03 ShopMy. Best for quickly linking to various retailers. + easy to create links (especially with the desktop extension) + wide retailer selection, including brands not available on other platforms + easy to create a page to share your favourites - less social than LTK (although that can be a plus) - newer platform, so less instantly recognisable - basic analytics — 03 ShopMy. Best for quickly linking to various retailers. + easy to create links (especially with the desktop extension) + wide retailer selection, including brands not available on other platforms + easy to create a page to share your favourites – less social than LTK (although that can be a plus) – newer platform, so less instantly recognisable – basic analytics

04 Collective Voice. Best for simple, no-pressure linking. + easy to use + clear, straightforward commissions + supports most mainstream retailers - limited analytics - some features can be confusing ('look', 'collection', etc.) - fewer tutorials or community support available — 04 Collective Voice. Best for simple, no-pressure linking. + easy to use + clear, straightforward commissions + supports most mainstream retailers – limited analytics – some features can be confusing (‘look’, ‘collection’, etc.) – fewer tutorials or community support available

05 Amazon Affiliates. Best for everyday sharing. + instantly recognisable name + easy to link to everyday items + quick approval - lower commission rates than retailer-specific programs - new accounts must make qualifying sales within the first few months to stay active - regional limitations - US links won't earn in UK/CA unless you use a redirect tool — 05 Amazon Affiliates. Best for everyday sharing. + instantly recognisable name + easy to link to everyday items + quick approval – lower commission rates than retailer-specific programs – new accounts must make qualifying sales within the first few months to stay active – regional limitations – US links won’t earn in UK/CA unless you use a redirect tool

I’ve used all of these platforms over the past few years, and if I were starting again, I’d go with ShopMy as my first platform. Their app is super simple to use, they have retailers you won’t find elsewhere, and every creator gets their own profile page so you can share your favourite things without needing your own site. I’d also recommend Amazon — approval is quick, and you can usually find what you want to share in seconds.

So where to start? If you're new to linking - ShopMy or Collective Voice. If you already share fashion or home content - LTK. If you share a lot of everyday items - Amazon. Still got questions? Leave a comment or drop us a DM! — So where to start? If you’re new to linking – ShopMy or Collective Voice. If you already share fashion or home content – LTK. If you share a lot of everyday items – Amazon. Still got questions? Leave a comment or drop us a DM!

Save this post for later, and share it with a creator friend who’s been wanting to start linking.

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